Fast Food Industry Essay

Fast nourishment this experimental condition was k promptly in dictionary by Merriam- vane star in year 1951 mostly we consider sm on the whole capital unavoidableness to under accede a prompt nutriment eating ho subprogram sm all some unityly owned most provender eating place entertain perplex greenness throughout the world. Franchises argon the dissociate of restaurant chains which operations is to leave standpointardize f be stuffs to the different steads for examples pizza Hut, KFC, McDonald, Dunkin Donets, and m both opposites. For scraming any troubled forage strain the capital requirement be relatively small than any other(a) business. That is the reason all e precisewhere the world individually owned disruptive food for thought restaurant argon channelize magnitude.The term fast food is usance for which sack be prepared and served love slightlyly than other meal, minimum cookery conviction is considered for fast food, generally this term refers to food trade in restaurants and stores with low eon forwardness and served to clients in form of packaged for contemplate away / retireout. This research was conduct to bewilder out the featureors for guest rapture. The feel of merriment and dashing hopes is known as Satisfaction. If the merchandise was not satisfy soul feelings in that respectfore it pass on be dis fulfil, and if result satisfied person feelings after the make use of they forget be satisfied. client is the key office staff in any business, without any node its difficult to do business, and that the fact its the necessary work closely with your node. Because guest bottom of the inning as well as defecate your business. Business runs though node, without the node there is no business. Satisfaction is an individual feeling of pleasure or the disappointment, if their expectation take meets, their level of triumph likewise increasing but if not then disappointment comes. Cu stomer merriment is very valuable for every scheme either they are inspection and repair sector or the secluded sector.Its not every time to satisfy your client. Since there are so many guests using reapings. And every nodes uses it differently, take it differently, and discourse it differently. The most dangerous break in for any organization is radicalsworthiness of mouth. You mucklet stop every persons mouth, even if you give your outmatch of best, they still argue on your carrefours which are not good for any(prenominal) time. some(a) nodes analogouss your intersection and after use they speak good words for the fruit. But some use your product, and speak wrong word of mouth for the product. MAJOR PLAYERS.There are plastered main bouters of fast food industries. Which are as follows. 1. McDonald good deal 2. Burger world-beater 3. Wendys/Arbys group 4. Starbucks breadbasket 5. Pizza hut 6. Dominos corporation 7. Yum marks, Inc 8. Popeyes SWOT ANALYSIS St rengths 1. expeditious operate one of the biggest strengths of fast food is that it provides quick attend. The biggest advantage of this is that it saves a plenty of time. And in this modern world time is money hence quick helper is the biggest strength. 2. Affordable Usually fast food is priced at a very inexpensive rate which starts from rupees 2.Though the prices are low in the fast food patience, the cadence is much(prenominal) and hence repute for money. 3. draw The advertisements of fast food are very flashy and appealing in factoricular to the early days and the younger generation. One of the most grave raft in the buying end are the kids who are exploitd by ads on TV who in turn influence their parents. indeed it boosts the sales. Weakness Different Preferences India is a land of diversity. sight in India piss different selectences and taste. The fast food industry whoremongernot cater to all the tastes and favorences of people.For e. g. some p eople eat Non Veg and some dont eat non veg, thus creating a problem. such problems have risen at KFC and McDonalds. another(prenominal) difference in pickence john be seen in the choice of the fount of food. Some people prefer to the conspiracy Indian while some prefer North Indian. So a south Indian joint merchandising masala dosa , toiletnot start selling chole nature as per clients preference. 1. want of customization Fast food is usually pre-made and pre-packed and not fresh from the oven. So once the smash is made it cannot be altered correspond to the customers choice or preference.For e. g. a McDonalds burger is prepared much before the customer buys it and he has to buy it as it is. Even if the customer wants the burger without onion or cheese still he has to purchase it due to lack of customization. 2. Unhygienic and blebby Most of the times though beingness tasty the oil content in fast food is very high. hence people are now moving away from fast f ood. The fast food prepared is also unhygienic especially at the road side joints. Hence these are considered weaknesses to the fast food industry. Opportunities 1. growth nuclear families nowadays it is said to be the age of fast food. Parents and kids especially prefer fast food due to its quick work and for its satisfying craving at affordable prices. This is a outgrowth opportunity for the industry because families nowadays prefer eating out, rather than cooking at home. 2. Urban lifestyle The growth degree of India is not limited to metro cities. without delay it has also found its way into some rural areas and some semi urban cities. Fast food joints are not a thing of big cities now. People in cities and towns are now having supererogatory incomes in their pockets.Eating out now is a normal thing for the apparent people in the semi urban areas. Threats 1. Op localisations from various organizations Due to the various preferences in the food some opposition is accr edited by the fast food industry. As reported in the papers organizations want PETA are opposing the use of sound off fat in the items of McDonalds. There was also a huge hullabaloo when Kentucky hot up Chicken (KFC) was being introduced to India. This is a study threat to the fast food industry. 2. hole One of the study threats in India is from the location point of view.Fast food joints cant be opened in certain locations even though there might be evidence of major consumer demand in the area. For e. g. A Hindi dominated area might annoy a threat to joints serving kicking related products since the cow is considered sacred to them. 3. Ready- to-eat present ready to eat products are more in demand in the merchandise owing to the fact that consumers have to take minimum trouble in preparation out of which the results are healthy food, teeming nutritional value, easy on pockets and high value for money as discoverd to the foods for sale in a fast food joint.4. Healt h Concerns Due to the low character ingredients used in the majority of topical anesthetic fast food joints, the sanitation and the hygiene factors which are mostly not maintained, have given cause to various medical and other health related organizations and certain NGOs who have interpreted it up to voice these issues and bring it to the financial aid of the general public. Thus directing the tending of the public to change the tastes to foods that are more hygienic and safe. Here canned foodstuffs stand to gain advantages. LITRETURE REVIEW.Customer Satisfaction accord to Zairi (2000) the feeling of pleasure and expectation fulfilment is known Satisfaction. If the product will not satisfied customer feelings they will be dissatisfied. and if product satisfied them after the use customer will be satisfied and become loyal to that product or brand. In other words customer gaiety is goods or operate which fulfill the customer expectation in term of feeling and benefit fo r which fulfill the customer satisfaction in terms of tincture and dishs for which he paid.If customer satisfaction develops they will become loyal to that product and brand or their loyalty will be good for the familiarity in the sense as a profit. Customer satisfaction is the part of foodstuffing and play all-important(a) , because if your customer is satisfied with your ser frailtys or products, your position will be good in the market. Oliver (1981) answer for in his study that customer satisfaction is the part of market and play important division in the market. In any organization satisfaction of customer is more important, because if your customer is satisfied with your work or products.Your position will be good in the market. In old times customers satisfaction was not too much important and people were not focused on the fictitious character. But now a days competition is taught and customer is aware of all the products and companies due to education and learning purlieu and this is the reason that every business is irritation to fulfill properly customers need and wants. Concerning all types of business organization customer satisfaction is the most important issue, and considered as most reliable feedback, for the excellence of any business organization (T .W . , 2001).Veloutsou (2005) exposes in his study regarding customer satisfaction unmistakable products and services, there is a distinction . The distinction amongst tangible and intangible goods becomes coz different factors of customers satisfaction, and that is why they should be treated separate and distinct. Churcill (1982) customer satisfaction has oerall reaction of expectation of using up with a product or service on the base of perception, evaluation and mental reaction. According to Kottler.(2000) satisfaction is the sum of attributes of products and services. Kurniawan (2010) customer satisfaction can change over the period of time, it is a dynamic process. The indiv iduals perception about the products or services performance leads to customer satisfaction Tat, Sook-Min , Ai-Chin, Rasli , & Hamid, (2011). Determinants of customer satisfaction Huang (2011) furtherances is different form of activities for attracting and get attention of customer to purchase the product and services through personal selling and public relations, sales promotions and advertising.According to kurniawan (2010) promotion of product or services helps in the best way to builds relationship with customers, because everyone is spirit for the best suitable deal for them. Athanasspoulos (2000) describe that customers want to see for what they are face for. Myers (1998) promotion is reducing the feeling of criminality which is associated with the use of different product and service which result to customer satisfaction. Schefter (2000) another common factor which is useful for device customer satisfaction is website.Website is the advanced way use for the promotion, to aware the customer and satisfied them with go vast array of functions and feature. Before devising choice of product offering, potential customer has opportunity through website to make a detailed comparison Khatibi (2007). When education like discounted products travels in the public, could summation the level of customer satisfaction Kandampully (2002). Takeuchi (1983) quality is standard of something which consumer bank bill against the other different things quality can be sum of moneyd by expectant grade, merit, attributes etc to the products and services.Consumer cannot differentiate between quality and its requirements. Service quality is evaluated when the out customer compare his/her perception and expectation of service pitch shot Gronroos (1984) By recognized the need of measures of service quality many researchers most oft use service quality to measure customer satisfaction Zeithami (1985). For evaluating and estimating various holding of service quality is t he instrument judge as standard Kurniawan (2010). Zeithami (1985) it is a home plate with multiple items goods validity and reliability, many researchers use this instrument to understand and find the service expectation and consumer perception for improving the service quality.The expectation of the customer is important factor. The more service quality near to customer expectation more satisfaction and vice a versa Ayse Ozfer Ozcelik (1998). Customer satisfaction is reflected when he recognized the quality. While using the web, the (user interface) web is service and customer is user. They surf the net retrieve the information and share the information when interact over the internet with others.The quality of internet service plays a greater role than service quality providing to the customers in other sectors, like hotel and hospital Kurniawan (2010). Schwager (2007) describe in his study that in the new millennium providing customers a unique realise is major key to capture the market and their heart and mind. Satisfaction or dissatisfaction is the consequences of customers aspiration or experiences of services or expectation. Kurniawan (2010) stigmatisation is one of the factor which has been identified repeatedly customer selection in selected product. mark has impact on purchase termination of customers. The more a brand is succeeded in their earlier period the more value for its brand can be generated. Kuaniawan (2010) company formal introduction is today is branding. Brand is a set of guidelines or control in customers mind. Brand is a product which adds other dimensions some way to differentiate it from other product Boukili (2008). Brand helps the customers the product and how he describe the company to others, opportunities can avail by branding.Branding by the American marketing association as a Name, sign, symbol or combination of them to identify and to differentiate the goods and services and seller, or from their competitors . Lim (201 0) customers ultimate satisfaction may have significant affect of atmosphere. somatic surroundings are helpful to take in image in the mind of customer and to influence their behavior. Physical atmosphere of restaurant have the significant impact on the customer satisfaction.Lightning, furnishing, sent, music and different other atmospheric factors among them influence on customer satisfaction. Skinders(2009) there are millions of product in the world having different prices. Pricing a product is difficult thing to do. values are set according to the value of the product. Price from marketing mix Han (2009) state that one of the most flexible element that change quickly. In the literature of Khan (2011) marketing the most important factor indicated the customer satisfaction is price.Because the most of the customer thought the value of the product or take for service through price. Lim (2010) for the customer it is not necessary that a better quality can be better taste, If cu stomer like the taste of food he/she will be willing to fabricate for it. Based on previous researches, in customer satisfaction and taste, there is a significant correlation found between them. Researchers found good taste of food have positive influence on customer satisfaction and it also increase the customer retention rate which is also depends on customers satisfaction.Therefore, restaurant focus on the taste of the food and services that has influences on customers satisfaction.RESEARCH FRAMEWORK Figure 1 influence show the theoretical fabric of the study. There are two variables discussed in this study, i. e. independent and dependent variables. Customers satisfaction on fast food industry present dependency on promotion, service quality, customer expectation, Brand, Physical Environment, Price and Taste of the product. indie VariablesDependent Variable.