Astra Planeta Assignment Example | Topics and Well Written Essays - 750 words

Astra Planeta - Assignment Example Twinkle 5 is a suitable name for this company because the first thing that comes to the mind of most Europeans and Americans when they hear the word â€Å"Twinkle† is â€Å"star†. Since the name has to be connected to â€Å"Five Stars†, â€Å"Twinkle 5† is a name that shares the theme as well as number. Twinkle 5 is also suitable because it will be the first bicycle and e-scooter company in Europe and America that will be called Twinkle 5, so the name lends the company a unique identity. A very important aspect of Twinkle 5 is that it carries the themes of tidiness, neatness, cleanliness, and perfection. Sparkle is the word used for shining and twinkling. It is commonly used in the toothpaste ads. Sparkle shares the theme of shining and twinkling with the â€Å"Five Stars.† Sparkle is a very simple yet sophisticated name that never goes out of trend. Besides, there is no bicycle and e-scooter company named Sparkle in Europe or America. To hear the name Sparkle, a bicycle or e-scooter is not the first thing that comes to mind; but then all this company is about is innovation, creativity, and drama. Even if not technically, the name does lend a feeling of cleanliness and tidiness that is the embodiment of this work. The name Tri-Prism is the short form of Triangular Prism. â€Å"Tri-Prism† is a suitable name for this company because a triangular prism has five faces through which light passes and refracts or reflects. This has quite a lot in common with â€Å"Five Stars† both in terms of number and in terms of function. Stars also serve as a source of light. Tri-Prism is a fancy name unheard of in the bicycle and e-scooter industry as the name of a shop before in Europe or America. It is easy to pronounce and yet, its uniqueness leaves a trace on the mind of the listener. â€Å"Shine at Prime† is a very different name and has a theme to share with â€Å"Five Stars.† Prime is also connected to the word â€Å"primary† which in academic terms is translated as â€Å"five†. Shining is a function of stars. So joined together, shine at prime not only relates to â€Å"Five Stars† but also generates a beautiful message to the customers.